Mansour Group | Mantrac Djibouti | Caterpillar Dealer
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Mansour Group

An organisational foundation built for mutual growth.

The Mansour Group has grown over three generations. From its early beginnings as a cotton exporter in Egypt to the global conglomerate it is today, the story of the Mansour Group is a testament to the importance of family values, long-term relationships and growth.

Mantrac was formed by Mansour Group in 1977 and became the sole authorised dealer of Caterpillar products in Egypt. In 1997, Mansour Group acquired Unatrac, Unilever’s Caterpillar dealership in East and West Africa, expanding its distribution and support into core African markets. Then in 2000, Mantrac and Unatrac merged to form Mantrac Group.

An organisational foundation built for mutual growth.

60,000+

employees worldwide

100

countries of operation

$7.5 bn+

in annual revenue

Mantrac
Mantrac Group is one of the world’s largest Caterpillar dealers, distributing and supporting machinery, power systems and material-handling equipment for the US corporation in 12 countries. The group provides customers with comprehensive solutions, backed by technical know-how, experience and in-depth knowledge of their local markets.

Founded in Egypt in 1977, Mantrac now operates in Nigeria, Kenya, Uganda, Ghana, Tanzania, Liberia, Sierra Leone, Iraq, and Russia. It also has offices in the UK and UAE following its merger with Unatrac in 2000. The merger enabled the company to expand into new regions.

The Mansour Group’s long-term, patient capital approach has helped Mantrac Group navigate economic cycles and other challenges such as falling commodity prices. Its experience of operating in Africa has also helped Mantrac overcome political instability and bureaucracy, as well as health and safety concerns in the regions it operates in.

Al Mansour Automotive
Mansour Group entered the automotive sector in 1975, when it was appointed as the official General Motors (GM) dealer in Egypt. When it was founded, the company’s vision was to be the “leader in the marketing and distribution of transportation products”, supported by world-class customer service.

Today, Al-Mansour Automotive is one of the largest GM dealers in the world, selling over 75,000 vehicles a year. In a joint venture with GM it also manufactures cars, trucks and pickups for the Egyptian and Middle Eastern markets. It also owns franchise dealerships for Opel, MG, Chevrolet, Isuzu and Peugeot vehicles.

Al-Mansour has expanded into new regions, including Ghana, Libya, Iraq, Uganda and sub-Saharan Africa, and provides refrigerated trucks to major companies including McDonald’s, Caterpillar and Kraft Foods.

Al Mansour Holding Company for Financial Investments
Al Mansour Holding Company for Financial Investments (MHCFI) is Egypt’s largest distribution group, providing a range of consumer goods to 130,000 outlets across the country and employing more than 8,000 people. MHCFI was founded in 1992 to answer the growing demand from Egyptian consumers for high-quality and packaged consumer goods.

In 1992, the Al Mansour Holding Company for Financial Investments was created to distribute renowned brands through the group’s outlets. The company now manufactures and distributes Imperial Tobacco products, alongside a variety of own-label consumer goods including Sunshine Tuna, Labanita & Belhana dairy products and Hayat natural drinking water. Its unit, the Al Mansour for Trading and Distribution Company, currently distributes products for Red Bull, L’Oréal and Ferrero Rocher.

The business also entered the food retail sector in 1998 by introducing a high-end supermarket chain called Metro to the Egyptian market, which has proved to be a huge success. In 2006, MHCFI created another success story with Kheir Zaman, a retail business that offers a variety of food products at affordable prices to satisfy lower-income consumers. Fresh Food Market, the upscale gourmet supermarket, which sources premium ingredients and products from all over the world – and also has gourmet eateries on site – is another success story.

Manfoods
Although McDonald’s was founded way back in 1940, it was not until 1994 that the world’s most famous fast food chain opened its first restaurants, operated by Manfoods, in Egypt – in Merghany and Mohandessin. Manfoods operates the exclusive McDonald’s franchise in Egypt. It comprises over 100 outlets and serves over 80,000 customers per day.

The company, which trades under the name McDonald’s Egypt, employs more than 5,000 people and indirectly supports and provides employment opportunities for more than 11,000 families. Over 90% of McDonald’s Egypt’s products come directly from Egyptian suppliers that are required to adhere to strict food quality and safety standards.

Manfoods is continually innovating. Embracing Egyptian fondness for food deliveries, it introduced the McDelivery service in the country in 1995, a move that has increased revenues significantly. It also supplies food to other McDonald’s branches throughout the region and in Greece.

The company also offers numerous training programs for employees to provide the highest performance levels and customer service while providing a supportive work environment characterised by openness and cooperation. McDonald’s Egypt signed a joint venture with the Faculty of Tourism and Hotel Management at Helwan University in Cairo to offer employees the opportunity of a university education, as well as the necessary knowledge and skills to help them progress into management positions.

Mansour-Maghraby Investment & Development Company
Mansour-Maghraby Investment and Development Company (MMID) was founded in 1996 by the Mansour Group and El-Maghraby Group. The Egypt-focused company makes investments in financial services, tourism, real estate, information technology and other sectors. MMID’s mission is to maximise shareholders’ equity by making investments in the equity and wider capital markets, with a focus on corporate governance, ethical business conduct and financial returns.

In 2005, MMID founded Palm Hills Developments (PHD), a leading real estate company in Egypt. PHD, which is listed on the Egyptian Exchange and the London Stock Exchange, develops residential, commercial and hospitality projects. It has a portfolio of 26 projects spanning different development stages nationwide, spread over 27 million square meters in Egypt. Its land bank includes 757,000 square meters of land earmarked for commercial/retail developments.

MMID is also a shareholder in Crédit Agricole Egypt, a subsidiary of Crédit Agricole, one of the world’s largest banks. Established in 2006, Crédit Agricole Egypt has become an active player in Egypt’s financial industry offering a wide range of products to corporate clients, small and medium-sized enterprises and individuals.

Man Capital
Man Capital is the global investment and advisory arm of the Mansour Group. Founded in 2010, it is wholly owned by the Mansour family and this independence from any large financial institution helps Man Capital to evaluate, structure and manage investments dynamically and opportunistically.

Man Capital looks to build long-term relationships with its employees, customers and suppliers. Operating free of the exit needs associated with private equity firms, it is a long-term partner to the businesses in which we invest. Man Capital’s entrepreneurial spirit and culture is underpinned by strong family values and a determination to build and develop world-leading enterprises.

Man Capital takes strategic positions in companies across a range of sectors including logistics, real estate, oil and gas, education, telecommunications, technology and healthcare.