Mantrac Liberia has won new business with Sing Africa for the delivery of 21 SEM machines in a deal worth $2.1m – the first big delivery of its kind in Liberia and the largest deal of its kind in the forestry segment in Mantrac Group history.

The team at Mantrac Liberia were trying to win business with logging company Sing Africa Plantation Liberia for more than six months, facing stiff competition from previous suppliers Shantui and Komatsu.

During the time of negotiating and production and delivery of the machines, the freight cost kept rising due to global shipping disturbances adding even more pressure to deliver on price. However, the Liberia team were able to address Sing Africa’s main pain points to win the deal.

Addressing the problems

One of the biggest issues for the customer was that although Shantui has a distributor in Liberia, and they are the market leader in the forestry industry in the country, they don't have a workshop facility for a large-scale repair. The availability of service parts and repair and machine down time were also of concern for Sing Africa.

Thanks to our large presence on the ground as a dealer of both CAT and SEM equipment and our new facility under construction just a few minutes from the Sing Africa office, we were able to provide a permanent solution for after sales support with high availability of service parts and highly skilled technicians.

Delivering value

The machines delivered to Sing Africa include six SEM 655 Wheel Loaders with log grapples, three SEM 921 Motor Graders, eight SEM 822 Forestry Dozers with winches, two SEM 822 Dozers with rippers and two SEM 518 Soil Compactors.

The deal also includes free service parts and two buckets given FOC, as well as a separate CVA to keep Sing Africa’s fleet at optimal performance.

This deal paves the way for Mantrac to provide cheaper alternative, but just as durable and dependable SEM products to the forestry segment in Liberia – and further afield.